Snap unveils first consumer AR glasses priced at $2,195

Snap, the U.S. technology firm behind Snapchat, announced the launch of its first consumer AR glasses. The new device is priced at $2,195. Snap presented the glasses as a new entry into the augmented‑reality market. The company highlighted the product’s potential for everyday use. The launch follows Snap’s recent focus on hardware development. Pricing places the glasses in a premium segment. Analysts will watch consumer response to gauge market demand. Snap expects to roll out the product to customers later this year.