Snap unveils Specs AR glasses to challenge Meta and Apple

Snap announced the launch of its Specs augmented‑reality glasses. The device is designed to compete directly with Meta’s and Apple’s AR headsets. Specs feature a lightweight frame and integrated cameras for mixed‑reality experiences. Snap emphasizes a focus on social interaction and developer tools. Pricing and availability details were shared during the product reveal. Analysts see the launch as an effort to capture a share of the emerging AR market. The company plans to roll out additional content and app partnerships. Market watchers will assess consumer adoption in the coming months.