Starbucks Korea to shut stores early for mandatory history training after marketing controversy
Starbucks Korea announced that several outlets will close ahead of schedule. The early closures are for mandatory history training of
Starbucks Korea announced that several outlets will close ahead of
schedule. The early closures are for mandatory history training of
staff. The measure follows a recent marketing controversy. The
controversy sparked criticism over the company's promotional content.
Management said the training will address historical sensitivities.
Employees will receive instruction on relevant cultural topics. The
early shutdowns are expected to affect service in affected locations.
The company hopes the initiative will rebuild public trust.