Arizona State University Introduces Influencer Degree Requiring Students to Build Real Followers

Arizona State University has launched a bachelor’s program focused on social‑media influencing. The curriculum requires students to grow a genuine follower base on platforms such as Instagram or TikTok. Coursework blends marketing theory with hands‑on content creation. Students must demonstrate real‑world engagement to graduate. The program aims to professionalize influencer work and provide measurable outcomes. Critics question the emphasis on follower counts as an academic metric. ASU officials argue the degree reflects evolving digital‑economy demands. Enrollment begins this fall, with the first cohort expected to graduate in four years.