Why Substack Authors Should Build Their Own Websites

The piece advises Substack writers to consider creating independent websites. It argues that a personal site offers greater control over branding and distribution. The author notes that reliance on a single platform can limit audience growth. Building a website can improve search‑engine visibility for writers. The article suggests practical steps for setting up a simple site. It highlights the long‑term benefits of owning one’s digital presence. Readers are encouraged to evaluate their content strategy in light of these points. The guidance aims to help writers diversify their online reach.